Amazon (Brick-and-Mortar Division)

Amazon's Brick-and-Mortar Division refers to its physical retail stores and outlets, such as Amazon Fresh grocery stores, Amazon Books, and AmazonGo cashier-less convenience stores. These locations complement its online business by offering customers the ability to browse, purchase, and pick up products in person. The division focuses on integrating digital technology with physical shopping experiences to enhance convenience, enable quick transactions, and expand Amazon's reach beyond online sales. It serves as a bridge between the digital and physical retail worlds, providing a seamless shopping experience for customers.