Amabile (Creativity in Context)

Amabile’s “Creativity in Context” emphasizes that creativity doesn’t happen in isolation but is influenced by various factors in a person's environment. Her model highlights three main elements: the individual’s personal traits and knowledge, the surrounding social and physical environment, and the specific task or challenge. These elements interact to either foster or hinder creative thinking. For example, a supportive workplace, encouragement for new ideas, and relevant expertise can enhance creativity, while stress or strict routines may limit it. Overall, her framework shows that nurturing creativity involves shaping a favorable context along with supporting individual skills.