AMA Journal of Marketing

The AMA Journal of Marketing is a professional publication that shares research, insights, and strategies related to marketing—how companies promote and sell products and services. It features articles written by experts, academic studies, and practical ideas aimed at helping marketers understand consumer behavior, develop effective campaigns, and stay current with industry trends. The journal serves as a valuable resource for researchers, educators, and marketing professionals seeking to improve their knowledge and practice in the dynamic field of marketing.