"Always Be Closing"

"Always Be Closing" is a sales principle emphasizing that a salesperson should consistently work toward securing a deal. It means maintaining focus on guiding the customer toward making a commitment, without losing momentum during conversations or presentations. The idea encourages professionals to identify buying signals, address objections, and smoothly move the process forward, ensuring that each interaction serves the ultimate goal of closing the sale. It’s about staying proactive and strategic throughout the sales process, rather than waiting until the end to ask for a decision.