Alternatives to Negotiated Agreement

Alternatives to Negotiated Agreement (BATNA) refers to the best option you have if a negotiation doesn’t succeed. It’s crucial to understand your BATNA before entering discussions, as it sets a baseline for what you can accept. If the negotiation doesn’t meet your needs, knowing your alternatives can help you make informed decisions, ensuring you don't agree to unfavorable terms out of desperation. A strong BATNA increases your negotiating power, as you can walk away if the deal isn’t beneficial, while a weak BATNA may lead to accepting less favorable outcomes.