Alternative Marketplaces

Alternative marketplaces are online platforms or physical venues where goods and services are bought and sold outside traditional retail stores or mainstream online giants. They offer sellers more options to reach customers, often with different fee structures, target audiences, or niche focuses. Examples include craft marketplaces like Etsy or local farmer's markets. These marketplaces can provide opportunities for small or specialized vendors to connect directly with buyers, fostering unique product offerings, supporting local economies, and encouraging innovation outside mainstream commerce channels.