Alternate Reality Games (ARG)

Alternate Reality Games (ARGs) are interactive storytelling experiences that blend fictional narratives with the real world. They engage participants through various media—such as websites, social media, emails, and real-world events—encouraging collaboration to uncover clues and advance the story. ARGs often involve puzzles, hidden messages, and role-playing elements, creating an immersive environment that blurs the line between fiction and reality. Designed for entertainment and engagement, they foster community interaction as players work together to solve mysteries and influence the unfolding narrative.