Alliances and Acquisitions

Alliances and acquisitions are ways companies grow or strengthen their market position. An alliance is a partnership where two companies collaborate, sharing resources or expertise while remaining independent. An acquisition occurs when one company buys another, integrating it into its own operations. Alliances often involve joint ventures or strategic partnerships to achieve mutual goals without full ownership, while acquisitions result in one company taking control over another. Both strategies help companies expand, access new markets, or enhance capabilities efficiently.