"Algorithms of Oppression" (by Safiya Umoja Noble)

"Algorithms of Oppression" by Safiya Umoja Noble examines how search engines like Google often reinforce societal biases and stereotypes. The book reveals that these algorithms, driven by commercial interests and data patterns, tend to marginalize marginalized groups, perpetuate inequalities, and shape public perception negatively. Noble emphasizes that these digital tools are not neutral; they reflect and amplify existing prejudices, influencing how people access information and perceive communities. The work encourages awareness and accountability in designing technology, advocating for more equitable and ethical information systems.