Algirdas Julien Greimas

Algirdas Julien Greimas was a Lithuanian-French scholar known for his work in semiotics, the study of signs and meanings. He developed the "semiotic square," a tool to analyze how concepts and ideas relate and contrast with each other, revealing underlying structures in language, myths, and culture. His approach helps us understand how stories, symbols, and messages convey meaning beyond words, shaping our perceptions and beliefs. Greimas's work has influenced fields like literary theory, anthropology, and communication studies, providing a systematic way to interpret complex cultural narratives and the way we make sense of the world.