Alfredo De Massis

Alfredo De Massis is an acclaimed academic known for his research in entrepreneurship and family business management. He focuses on how family-owned firms navigate challenges and leverage their unique dynamics for innovation and growth. De Massis emphasizes the importance of balancing tradition with innovation, exploring how these businesses can sustain competitiveness across generations. His work contributes valuable insights into how family values and governance influence decision-making and strategy in the business landscape. Overall, he plays a crucial role in understanding the impact of family dynamics on entrepreneurial success.