Alexa (Web Traffic Analysis)

Alexa, a web traffic analysis tool, measures the popularity and visitor engagement of websites worldwide. It tracks data such as page views, visitor demographics, and browsing behavior by collecting information from users who have the Alexa toolbar installed or through partnerships with websites. This data helps businesses and marketers understand their online reach, compare competitors, and identify trends. While it provides valuable insights into a website’s ranking and audience, Alexa's data is an estimate based on sampled data, so it may not always reflect exact traffic figures.