Alex Rogo

Alex Rogo is a fictional character from the novel "The Goal" by Eliyahu M. Goldratt, used as a management case study. He is a plant manager struggling with declining productivity and profitability. Throughout the story, Alex applies principles of operational efficiency and continuous improvement to transform his manufacturing process, identify bottlenecks, and enhance overall performance. His journey illustrates how systematic thinking and problem-solving can turn around a business facing challenges, emphasizing the importance of focusing on throughput, reducing inventory, and the roles of teamwork and strategic planning in achieving organizational success.