Alex F. Osborn

Alex F. Osborn was an advertising executive and a pioneer in creative thinking techniques, best known for developing "brainstorming" as a method to generate ideas. He believed that group brainstorming could help people overcome mental blocks and produce innovative solutions by encouraging free-flowing, unrestricted ideas. Osborn's work emphasized the importance of collaboration and creative thinking in problem-solving and advertising. His ideas have had a lasting impact on both business and education, helping teams think more creatively and effectively.