
Alcoholic Beverage Distribution Channels
Alcoholic beverages are distributed through a multi-step process involving producers, intermediaries, and retailers. Manufacturers produce the alcohol and sell it to wholesalers or distributors who purchase large quantities. These distributors then sell to licensed retailers, such as liquor stores, bars, and restaurants. Some large brands may also sell directly to certain retailers or operate their own stores. This distribution network ensures products safely reach consumers, comply with regulations, and maintain quality standards throughout the supply chain.