Alcohol (MUP)

The Minimum Unit Pricing (MUP) for alcohol is a policy setting a legal minimum price per unit of alcohol, intended to reduce excessive drinking. It prevents pubs and stores from selling alcohol below this price, targeting cheap, high-strength drinks often associated with harmful consumption. The goal is to decrease alcohol-related health issues and social problems by making excessive drinking less financially appealing, especially for vulnerable populations. MUP is based on the idea that reducing availability and affordability of cheaper alcohol can lead to better public health outcomes without restricting individual choice beyond a certain point.