Alcohol Minimum Pricing

Alcohol Minimum Pricing is a policy that sets a legal lowest price at which alcohol can be sold, often based on alcohol content. The goal is to reduce excessive drinking, especially among heavy drinkers and young people, by preventing alcohol from being sold at very low prices. This helps reduce alcohol-related health problems and social harms. It doesn't prohibit cheap alcohol entirely but ensures that prices reflect a minimum standard, encouraging more responsible consumption without restricting access for moderate drinkers.