Alcohol Master Settlement Agreement

The Alcohol Master Settlement Agreement refers to legal arrangements between major alcohol manufacturers and various U.S. states, similar to the Tobacco Master Settlement Agreement. This agreement aims to regulate advertising, marketing, and distribution of alcoholic beverages to reduce underage drinking and promote public health. The participating companies agree to pay billions of dollars to the states to fund alcohol-related education and prevention programs. In return, the states typically refrain from pursuing further legal action against these companies for past issues related to their products. The goal is to create a safer drinking environment and lessen the social impact of alcohol.