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Alcohol Marketing and Youth

Alcohol marketing and youth refers to how alcohol brands promote their products through advertisements, sponsorships, and social media, often aiming to reach young audiences. This marketing can influence young people's attitudes and behaviors toward drinking, potentially increasing the likelihood of early initiation and heavy consumption. Despite regulations to limit this exposure, many young people still encounter alcohol advertising, which raises concerns about its impact on youth health and decision-making. Understanding this relationship is important for developing policies that protect young individuals from potentially harmful influences.