Alcohol Advertising Guidelines

Alcohol advertising guidelines are rules that govern how alcohol can be promoted to ensure responsible messaging. They typically restrict ads from targeting minors, limit misleading or exaggerated claims about the effects of alcohol, and prohibit advertising in ways that encourage excessive drinking. These guidelines aim to prevent alcohol from being associated with health benefits, performance or social success, and to reduce influence on vulnerable groups. Overall, they promote responsible marketing practices that protect public health while allowing legal promotion of alcoholic beverages.