Alcohol Advertising Code

The Alcohol Advertising Code is a set of guidelines that regulate how alcoholic drinks can be promoted in media and marketing. Its purpose is to prevent advertisements from encouraging excessive drinking, targeting minors, or making false health claims. The code promotes responsible messaging, ensuring ads do not mislead consumers or associate alcohol with inappropriate or unsafe behavior. By following these standards, companies aim to promote responsible drinking and protect vulnerable groups, while still allowing for honest promotion of their products within social and legal boundaries.