Albrecht et al. (2012)

Albrecht et al. (2012) studied how people perceive and manage risk during crises. They found that effective risk communication depends on understanding the audience’s needs and providing clear, transparent information. The study emphasizes that trust, emotional responses, and social factors influence how individuals react to risks and instructions. Proper communication can improve decision-making and safety in emergencies, helping communities respond more effectively. Overall, the research highlights the importance of tailored, honest communication strategies to foster resilience and protect public well-being during crises.