Alberto Melucci

Alberto Melucci was a sociologist who studied social movements and collective behavior. He focused on how groups of people organize, communicate, and act together to bring about social change. Melucci emphasized that social movements are complex, dynamic processes influenced by members' identities, values, and shared goals. He introduced concepts like "collective identity" to explain how members see themselves as part of a movement and work towards common objectives. His work helps us understand the motivations behind activism and how social change emerges from the interactions within groups striving for certain causes.