Albert Mehrabian

Albert Mehrabian is a psychologist known for his research on nonverbal communication and body language. He found that when conveying feelings or attitudes, people rely heavily on three factors: words (7%), tone of voice (38%), and body language or facial expressions (55%). This means that if there's a mismatch between words and body language, the nonverbal cues often carry more meaning. While these percentages are specific to communication of feelings and attitudes, they highlight the importance of nonverbal signals in understanding true intent and emotion in interactions.