Albert Lasker

Albert Lasker (1880–1952) was a pioneering American advertising executive known as a father of modern advertising. He transformed marketing by emphasizing compelling storytelling and emotional appeal in ad campaigns. Lasker played a key role in popularizing advertising techniques that built strong brand identities, notably for products like Palmolive and Sir Walter Raleigh. His innovative strategies helped shape the advertising industry into a powerful force in business, combining creativity with market research. Beyond business, he supported philanthropic causes and the arts, leaving a lasting impact on both advertising and society.