Airport Service Quality (ASQ)

Airport Service Quality (ASQ) is a measurement system that assesses how well airports provide services to travelers. It evaluates areas like check-in efficiency, cleanliness, staff helpfulness, wait times, signage clarity, and overall passenger experience. The goal is to identify strengths and areas for improvement, helping airports enhance customer satisfaction and operational performance. By regularly measuring ASQ, airports can make informed decisions to deliver smoother, more comfortable journeys for passengers.