AIP (Advertising Identification Protocol)

The Advertising Identification Protocol (AIP) is a system that allows apps and advertisers to recognize and target users across different apps without sharing personal information like names or email addresses. It uses a unique, device-specific code to identify users in a way that respects privacy, enabling more relevant ads without revealing individual identities. AIP helps balance effective advertising with user privacy by letting users control how their data is shared and used for advertising purposes.