Aimia

Aimia is a data-driven marketing company that specializes in designing and managing customer loyalty programs for businesses. It helps companies deepen their relationships with customers by tracking their preferences and behaviors, allowing for personalized marketing strategies. Aimia also provides analytics and insights to improve customer engagement and retention. Originally known for operating loyalty programs like Aeroplan in Canada, the company has expanded its services globally, focusing on using data to create value for both businesses and their customers through targeted rewards and marketing initiatives.