AIDA (Attention, Interest, Desire, Action) model

The AIDA model is a framework used in marketing to guide effective communication with potential customers. It outlines four stages: first, capturing Attention to make people notice your message; then, building Interest by providing relevant information; next, creating Desire by highlighting benefits that appeal to their needs or wants; and finally, prompting Action, encouraging them to take a specific step, like making a purchase. This step-by-step approach helps businesses craft messages that lead prospects through awareness to decision, ultimately increasing the chances of a successful conversion.