Aida

AIDA is a marketing framework that outlines the steps to guide potential customers from awareness to action. It stands for Attention (grab their notice), Interest (spark curiosity or engagement), Desire (make them want the product), and Action (encourage purchasing or other desired response). This model helps businesses create effective communication and campaigns by focusing on moving consumers through these stages logically and persuasively. Overall, AIDA aims to streamline marketing strategies to convert prospects into loyal customers efficiently.