AI and Machine Learning in Search

AI (Artificial Intelligence) in search refers to computers designed to understand and interpret queries to find relevant information. Machine Learning, a subset of AI, enables these systems to improve their search accuracy over time by learning from patterns and user interactions. Think of it as a smart assistant that gets better at understanding what you're looking for, delivering more accurate and personalized results. These technologies analyze vast amounts of data, identify connections, and adapt to improve search performance, making information retrieval faster and more relevant for users.