AI and machine learning in analytics

AI (Artificial Intelligence) refers to computer systems that can perform tasks typically requiring human intelligence, such as understanding language or recognizing patterns. Machine learning, a subset of AI, involves algorithms that learn from data, improving their performance over time without being explicitly programmed. In analytics, these technologies help organizations uncover insights from large data sets, enabling more informed decision-making. For instance, businesses use machine learning to predict customer behavior, optimize operations, and enhance user experiences, turning vast amounts of data into actionable knowledge.