Agricultural Marketing System

An agricultural marketing system is the process through which farmers sell their produce and consumers buy food and farm products. It includes activities like gathering crops, processing, transporting, storing, and selling in markets or stores. The system connects farmers with consumers, ensuring that farm products move efficiently from fields to tables. Effective marketing helps farmers get fair prices, reduces food waste, and supplies consumers with fresh products. It involves various players such as traders, agents, wholesalers, retailers, and markets working together to facilitate the flow of agricultural goods.