Agile Marketing Manifesto

The Agile Marketing Manifesto is a set of guiding principles that emphasize flexibility, collaboration, and customer focus in marketing. Instead of rigid plans, teams adapt quickly to changing needs and feedback. It values working solutions over detailed documentation, customer engagement over assumptions, and team collaboration over strict hierarchies. This approach helps marketers respond faster to market shifts, deliver more relevant content, and improve results through continuous testing and learning. Overall, Agile Marketing promotes a more responsive, efficient, and customer-centered way of working.