Agile Marketing Framework

The Agile Marketing Framework is a flexible approach to planning and executing marketing efforts, inspired by methods used in software development. It emphasizes rapid testing, learning, and adapting strategies based on real-time results. Instead of following a rigid, long-term plan, marketing teams work in short cycles called "sprints," allowing them to respond quickly to market changes or feedback. This approach promotes collaboration, prioritizes high-impact activities, and enables continuous improvement, helping organizations stay innovative and effective in reaching their target audiences.