Agenda-Setting Function

The agenda-setting function refers to the ability of media to influence what topics the public considers important. While they may not tell people what to think, they shape the conversation by highlighting certain issues, thereby directing public attention and priorities. This process affects political agendas, policy debates, and societal discussions, as sustained media focus can pressure leaders to act and influence public opinion on specific matters. Essentially, media serve as gatekeepers, choosing which issues to emphasize, which in turn shapes society’s overall conversation and concern.