Agenda-building

Agenda-building is the process by which individuals, organizations, or media prioritize and influence which issues are considered important and receive attention in the public or political sphere. It involves selecting and emphasizing specific topics to shape public discourse and policymakers' focus. This process helps determine what problems are actively discussed, debated, and addressed, ultimately influencing decision-making and resource allocation. In essence, agenda-building guides the collective awareness and priorities, making some issues prominent while others remain less visible or unattended.