Agency of Record

An Agency of Record (AOR) is a designated marketing or advertising agency that a company officially partners with to handle its advertising, branding, or communication needs. This agency acts as the primary point of contact and manages ongoing campaigns, strategy, and media buying for the client. Having an AOR streamlines decision-making, ensures consistent messaging, and often involves a formal agreement or contract. Essentially, the AOR becomes the company's trusted partner for all related marketing activities, providing expertise and continuity over time.