agency brands

Agency brands are brands that are created and managed by a marketing or advertising agency on behalf of a client. Instead of the company owning the brand directly, the agency develops the brand’s identity, strategies, and campaigns to help the client achieve specific business goals. Think of it as a partnership where the agency acts as an extension of the company, shaping how customers perceive and interact with the brand. These brands often include advertising campaigns, visual identities, and messaging designed to position the client effectively in the marketplace.