AGB (Audiences Gran Bretaña)

AGB (Audiences Gran Bretaña) is a research company that measures and analyzes television viewership and media consumption in the UK. They collect data on how many people watch specific programs, channels, or advertisements, providing insights for broadcasters, advertisers, and media planners. Their information helps understand audience preferences, optimize content, and make informed decisions about media buying and programming strategies. In essence, AGB offers a detailed picture of television audiences in Britain, enabling stakeholders to gauge the reach and impact of their content and advertising efforts.