affluent consumers

Affluent consumers are individuals who have a high level of wealth and income, allowing them to afford luxury goods, premium services, and financial investments that are beyond the reach of average earners. They often have substantial assets, such as property, investments, or savings, and typically prioritize quality, exclusivity, and personalized experiences. Businesses target affluent consumers with high-end products and services, understanding that this group values prestige, status, and tailored offerings. Their purchasing decisions are often influenced by brand reputation, craftsmanship, and unique features that reflect their lifestyle and social standing.