Affiliate Marketing Strategy

Affiliate marketing is a performance-based strategy where businesses reward individuals or companies (affiliates) for promoting their products or services. Affiliates earn a commission for each sale or action generated through their marketing efforts, often using unique tracking links. This strategy allows businesses to reach broader audiences without upfront costs, as they pay only for actual results. Affiliates typically use blogs, social media, or websites to showcase products, making it a mutually beneficial arrangement—companies gain sales while affiliates earn income by promoting items they believe in.