Affective User Experience

Affective User Experience (UX) refers to the emotional responses and feelings users have when interacting with a product or system. It focuses on how a user feels—such as happiness, frustration, or satisfaction—during their experience. Good affective UX aims to create positive emotions, making interactions enjoyable, engaging, and memorable. This involves thoughtful design choices that consider visual appeal, ease of use, and how the experience resonates emotionally, ultimately fostering a strong, positive connection between the user and the product.