Affective testing

Affective testing evaluates how people feel about a product, service, or experience—focusing on emotions, preferences, and attitudes rather than just functionality. It helps organizations understand the emotional impact and desirability of their offerings, guiding improvements that enhance user satisfaction and brand loyalty. This type of testing often involves collecting feedback through surveys, interviews, or observation to gauge positive or negative feelings associated with the experience. Ultimately, affective testing provides insight into the emotional connection people have, helping businesses tailor their products to better meet customer needs and expectations.