Affective Media

Affective media refers to digital content designed to evoke emotional responses in viewers or users. This can include movies, music, advertisements, or social media that aim to inspire feelings like happiness, empathy, or excitement. By engaging emotions, affective media enhances the overall experience, influences attitudes and behaviors, and fosters deeper connections. It leverages psychological principles to create impactful and memorable interactions, often used in marketing, entertainment, and education to effectively communicate messages and influence audience responses.