Affective Conditioning

Affective conditioning is a psychological process where emotional responses become linked to certain objects, people, or situations through experience. For example, if you often feel happy when hearing a particular song or comfortable around a specific person, your brain associates those positive feelings with the song or person. Over time, these emotional links influence your attitudes and reactions without conscious effort. Essentially, affective conditioning shapes our preferences and aversions through repeated emotional experiences, affecting how we feel about things even if we don’t explicitly remember the initial reasons.