Affective-Cognitive Model

The Affective-Cognitive Model explains how our feelings (affective) and thoughts (cognitive) influence our attitudes and behaviors. It suggests that both emotional reactions and mental evaluations work together to shape our opinions and decisions. For example, someone might feel excited about a new product (affective) and also believe it’s high quality based on facts (cognitive). Understanding this interplay helps us appreciate why people form attitudes and how those attitudes guide their actions, highlighting the importance of both emotional responses and rational judgments in human behavior.