Affect and Media

Affect refers to the emotional responses or feelings people experience, such as happiness, anger, or sadness. Media encompasses various platforms and tools—like television, social media, or newspapers—that communicate information or entertainment. The interaction between affect and media involves how media content influences or evokes emotional reactions in viewers, shaping their attitudes, perceptions, and behaviors. Understanding this relationship helps explain how media can impact public opinion, consumer choices, or social norms through the emotional responses it generates.