Aestheticization of politics

Aestheticization of politics refers to the trend where political issues, campaigns, or leaders are presented in a way that emphasizes style, visuals, and emotional appeal rather than substantive policy or ideas. It involves using art, media, and spectacle to shape public perception, making politics seem more about appearance and emotions than critical analysis. This approach can attract attention and mobilize support, but may also oversimplify complex issues, and prioritize entertainment over meaningful debate or policy. Overall, it highlights how the visual and emotional aspects of politics can sometimes overshadow the substantive substance.