Advertising Value Equivalent (AVE)

Advertising Value Equivalent (AVE) is a method used to estimate the value of media coverage or publicity by comparing it to the cost of purchasing similar advertising space. Essentially, it measures how much it would have cost to buy the same amount of space or time as earned media, such as news articles or TV mentions. For example, if a news story about a company appears and would have cost $10,000 to buy as an advertisement, the AVE is $10,000. It provides a way to quantify media exposure in monetary terms for evaluation purposes.